Watching the Nigerian entertainment industry grow into a viable
source of economy can be both exciting and frustrating, Chief Godfrey
Mutizwa, the Editor for ABN says.
Exciting because they (Nollywood) are sharing African stories and
making it into something the whole world can relate to, but frustrating
because of the poor quality. What can we do about this poor quality?
The rest of the entertainment industry was not left out. When asked
about Nigerian music that is fast going international and the comedy
acts that have evolved, Obi Asika had this to say,
“We have a long way to go but from where we are coming, I can
confidently say Nigerian Soft Power is running Africa and will invade
the world. Get ready people, and please share, for those who have
networks.
My definition of Nigerian Soft Power includes our music, movies,
fashion, comedy, culture, art, visual art, cuisine, urban slang, etc.
And you can stretch it to include sports as well.
I hope you are feeling it as it manifests across the world from
Basketmouth to Iyanya, From Jewel by Lisa to Deola Sagoe, From our
Comedy to our artistes some of whom have been to over 50 countries
spreading the grooves. Enjoy it all but don’t take it for granted; it
was not always like this and it needs more support to keep pushing it to
the global stage.”
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